MEET THE SFCDMA BOARD
MASOOD SAMEREIE
President
Challenging times brings out the best of your colors!
As Broker/Owner of Aria Properties and a 22 years Bay Area resident, I don’t want to live anywhere else. I have a long time love affair with our beautiful city of San Francisco, and in particular the Castro Neighborhood. I enjoy the diversity, vibrancy, creativity, and for me a sense of excitement that I’ve not found in other Cities
MIKE ZWIEFELHOFER
Treasurer
PHOTO BY CHLOE JACKMAN PHOTOGRAPHY
Owning a business in this World Class City is truly an honor
Mike Zwiefelhofer is the owner and operator of Z. Cioccolato, a gourmet fudge company in North Beach. Z. Cioccolato has been tantalizing both tourists and locals for over 20 years and is best known for their layered gourmet fudge which was featured on the Cooking Channel and the Kathy Ireland Show.
TRACEY SYLVESTER
Secretary
If you only pivot in one direction you will just keep going in circles
Tracey Sylvester is the owner of EHS Pilates located on the Valencia Corridor. She is honored to be listed in the SF legacy business registry. The studio is recognized as a long-stand business that contributes to the culture and vibrancy of the community it serves.
She has dedicated the past 12+ years advocating for Small Businesses; from brick-&-mortar to sole-proprietors. Serving on the board of the Mission Merchants Association, Member of the Valencia Corridor Association, and the Hispanic Chamber of Commerce provides a unique opportunity to effect positive change in the community she calls home.
MORGAN MAPES
Secretary
PHOTO BY CHLOE JACKMAN PHOTOGRAPHY
JANET TARLOV
Vice-President
PHOTO BY CHLOE JACKMAN PHOTOGRAPHY
Small business is a vital part of San Francisco’s heritage and promise.
Janet Tarlov is the co-founder and co-owner of Canyon Market and current president of the Glen Park Merchants Association. Canyon Market is a busy natural foods grocery in the heart of Glen Park offering award-winning prepared foods, organic produce, scratch-baked breads and pastries, a full-service butcher counter and catering. Janet’s career in retail food service spans more than three decades, beginning at the famed Zingerman’s Delicatessen in Ann Arbor, Michigan. She was the cheese and charcuterie buyer for five Bay Area Oakville Grocery Co. stores in the 90’s and has worked extensively in the world of artisanal cheese, representing cheese makers and affineurs from the US and the UK. She is also a longtime volunteer for the San Francisco Arts Education Project and has served on its Board of Directors for the last six years. Janet earned a bachelor’s degree in theater from Oberlin College.
MARYO MOGANNAM
President Emeritus
If your glass is always half empty…
try a smaller glass.
A Palestinian immigrant, I was raised in West Portal. My mother, a widow with 5 children in tow, settled in West Portal when I was 7. She got tired of getting evicted for having too many children. The only solution was to buy, and West Portal was the perfect place to raise a family back then. It still is.
I was a little immigrant kid during the summer of love. My mom wanted to get back on the plane and go back home. Could you imagine the culture shock? I was no taller than most hemlines on miniskirts! Being the youngest of 5, I learned to step back, take notes, and learn from the folly of others.
Fast forward a few decades and I became co-founder and CEO of The Postal Chase Inc. We have 4 locations - all in San Francisco. I am also the President (emeritus) of The West Portal Merchants Association. In 2000 I ran for supervisor in District 7 and I was the co-founder of the Cole Street Fair in 2004.